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HealthDay Personalized Newsletters

HealthDay eNewsletters

Add “preference-based” personalized and timely health and medical news to your eNewsletters. This can help solidify the connection between your organization and your members, patients, caregivers or customers. Personalized eNewsletters deliver much higher open rates and click-throughs than traditional eNewsletters.

How does the “preference-based” personalization work?

From a sign-up box or button on your website, visitors will move to a second screen where they can select from a list of specific health and medical topics that are of interest. Your organization can customize how many topics they can choose from—HealthDay has more than 700 topics available. Only the latest articles from these topics will be displayed in a personalized message from your organization. The newsletter will have your organization’s “look and feel.”

For example:
A consumer website visitor might be interested in diabetes, food allergies, speech disorders, parenting and children’s health issues. These preselected topics would then populate your E-mail.

Physicians signing up for a medical newsletter will likely only be interested in signing up for news in their specialty. Newsletters can be produced for physicians in 32 specialties.

HealthDay Provides Automated Personalization

Based on subscriber’s viewing patterns, the eNewsletter system can automatically display content relevant to the user. The HealthDay eNewsletter uses “intelligent” personalization to automatically map specific content with ICD-9 codes that match a patient’s record and other standard tags and serve content that is most relevant to the subscriber.

The system can also pull from complementary encyclopedic and other content and include it in the eNewsletter.

HealthDay Health News is Expandable

The HealthDay eNewsletter is built on a scalable platform—it can grow as your organization expands online services to include personal health records (or EMRs) and customized patient communication.

HealthDay eNewsletter Benefits:

Last Updated: May 22, 2017

Put HealthDay to Work for You

To see how our health news licensing and syndication services and products can benefit your business or organization contact us.

Have breaking health news you want to share with our editorial team? Get in touch with HealthDay editors now.

Download additional information here.

          bullet Branded to your company.
  bullet Demonstrates company’s commitment to providing its audience with timely, credible medical and health news.
  bullet Incorporates important links from your organization for your eNewsletter subscribers—e.g. health care forms, health reminders, care instructions, preventative/follow-up care, general patient education and the like.
  bullet Each newsletter article can link back to your website, providing additional visitors/traffic.
  bullet Easy-to-use management portal. HealthDay’s online management portal allows clients to manage all aspects of their eNewsletters in one location with a single login.

eNewsletter Samples

Allina Health
Duke Signature Care

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